Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

This week, we talk with WSB TV reporter Mike Petchenik. Click here to watch: https://www.youtube.com/watch?v=FcahX56Cw-c.

Visit WSB TV at www.wsbtv.com.

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4 Questions Journalist Spotlight with Robin Kemp, The Clayton Crescent

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

We’ve updating our regular format in light of major changes to how media are operating and reporting during the pandemic. This week, we talk with Robin Kemp, publisher and editor of a new Atlanta media outlet, the Clayton Crescent.

Click here to watch: https://www.youtube.com/watch?v=PzRC3xJqXAg.

Visit the Clayton Crescent at www.claytoncrescent.org.

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4 Questions Journalist Spotlight with Dan Whisenhunt, Decaturish.com

dan and mitchEach week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

We’re updating our regular format in light of major changes to how media are operating and reporting during the pandemic. This week, we talk with Dan Whisenhunt, publisher and editor of Decaturish.com.

Click here to watch: https://www.youtube.com/watch?v=fAW_E3CfXDs&feature=youtu.be

 

4 Questions Journalist Spotlight with Virginia Prescott

Virginia Prescott Mitch LeffEach week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

We’re updating our regular format in light of major changes to how media are operating and reporting during the pandemic. This week, we talk with Virginia Prescott, host of “On Second Thought” on Georgia Public Broadcasting.

Click to watch: https://youtu.be/x0UlYFLni2E

“4 Questions Journalist Spotlight” with Sports Tech Writer Rick Limpert!

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

The Spotlight Shines Sports Tech Writer Rick Limpert!

Where do you think you’d find the top “sports tech” writer in the nation: NYC? Nope. LA? Nope. You know where this going: Metro Atlanta is home to Rick Limpert, the number one Sports Tech writer in the country!

Limpert has been received that “No. 1 Sports Tech Writer” ranking on two occasions. But he’s more than just someone who writes sports tech pieces for the likes of Yahoo, AJC, CBS Interactive and Sports Illustrated. His “Tech of Sports” podcast has run for more than seven years and he hosts iHeartRadio’s popular syndicated tech segment each weekend, heard on iHeartRadio stations around the world.

He also does the gadget segments on CBS 46, 11 Alive and FOX News. For years, he’s also joined CBS 13 WMAZ in Macon on weekend mornings with his take on tech and gadgets. You’ll also find him writing regularly for Georgia Followers.

Rick also runs his own sports media company where he runs media centers at sports events and activations all over North America. Follow his daily reviews on http://www.WirelessWednesday.live.

What kind of topics do you feel are most important to cover?

I love covering the “under the radar” stories nobody else seems interested in covering — from tech startups to that new app that could change our lives. When it comes to sports tech, there are so many items or products that got their start as a sports or fitness product and have made the transition to products we all use every day! As anyone who watches sports knows, there are a crazy number of human-interest stories in sports, so that has to be job security for me.

What’s new and different about what you’re doing?

New and different? It depends on how you define that. Every day is something new and different for me! Sports tech is still a bit of mystery to many people, but when I tell them I cover everything from apps to sports equipment along with stadiums and the entire fan experience spectrum, I see that many of them now “get it.”

What is the most challenging thing about your job?

Ask anyone who covers technology on any platform what the most challenging aspect of their job is, and I bet they answer something along the lines of “it’s fast paced” and “technology changes so fast.” I see new things every day and it is hard to keep up.

What’s the coolest thing about you?

I’m lucky. I get to do what I love! I love sports and really appreciate technology, so it’s blending two things that are important to me in a job. As a journalist, I get to do a lot of cool things. I’ve been in a boxing ring with Floyd Mayweather. I’ve run a 60-meter dash against Usain Bolt. I’ve been dunked on by Shaq, taken hot laps around Atlanta Motor Speedway with Chase Elliott, and the list goes on.

Companies and events now are very good about giving media access to experience what the athletes see and do. It’s a different perspective, but I love relaying what it’s like to sports fans and my readers/listeners. I’m also a loyal Green Bay Packers fan, so if you want to get in good with me, let’s talk Packers.

About You

Last Book Read: For the Good of the Game: The Inside Story of the Surprising and Dramatic Transformation of Major League Baseball, by former Commissioner of Baseball, Bud Selig.
Favorite Atlanta Restaurant: Love “The Freakin Incan” Peruvian food in Roswell and “Henry’s Louisiana Grill” a gem in Historic Downtown Acworth. Both are in my Top-10 anywhere in the country. Fresh and fun dining experiences.
Favorite Guilty Pleasure: Starbucks for iced coffee! When I’m in town, I love pulling out my laptop and working at Starbucks for part of the day. I used to frequent the one in Roswell, but now that I live in Cobb, the new one on Mars Hill Road in Acworth is very nice.
Local Getaway: Sports events in general, but tennis and golf. Reynolds Lake Oconee, Braves games, The BB&T Atlanta Open tennis tournament each summer at Atlantic Station.
Favorite Non-Work Hobby: I dabble in sports memorabilia collecting. I research and value vintage, game worn and autographed items, especially from events I’ve attended or athletes and coaches I know. People know I collect and sometimes they just give me stuff.
Twitter: @RickRoswell
Website: http://www.WirelessWednesday.live and RickLimpert.info

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“4 Questions Journalist Spotlight” with GPB’s Jade Abdul-Malik!

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

The Spotlight Shines on GPB’s Jade Abdul-Malik!

Continue reading ‘“4 Questions Journalist Spotlight” with GPB’s Jade Abdul-Malik!’

“4 Questions Journalist Spotlight” with WSB Radio’s Ashley Frasca

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

The Spotlight Shines on WSB Radio’s Ashley Frasca!

Continue reading ‘“4 Questions Journalist Spotlight” with WSB Radio’s Ashley Frasca’


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