PR Pros: Find Opportunities to Recognize Corporate/Client Success

I was reminded last week of the opportunities that abound to get your company recognized in local media, through the variety of awards, ranking and honors given by local newspapers and other media.

Last week, one of our clients was recognized by Atlanta BusineImagess Chronicle at their Pacesetter Awards. The breakfast event ranked the fastest-growing companies in metro Atlanta. The Chronicle offers a number of other rankings, including Best Places to Work, CFO of the Year and more. Check out this link for info on various Chronicle  opportunities:  http://www.bizjournals.com/atlanta/calendar/.

pacesetter 2014 Jim Morgan Fred Fuller

Jim Morgan, CFO of Cardlytics (center) and Fred Fuller, VP, Account Management for Cardlytics (right), accept the Pacemaker Award on April 25, 2014. Photo by Byron Small, Atlanta Business Chronicle.

A number of other Atlanta media outlets offer opportunities for recognition. Yes, I know there are many more, but this is a sampling. I’m not even going to get into all the awards offered by local professional organizations and associations.

Some of these are more “business” focused, looking at revenue growth, number of employees, profitability, etc. Some fall in the “best of” category and might be great for restaurants, shops, consumer-focused servivces, etc.

So what’s the value of getting your company or client recognized? First off is external communications: It’s an opportunity for you to deliver positive media coverage about the company, allowing potential customers to know what a great product or service you offer. Also, you might be cluing potential venture capital funders into a great investment opportunity.

Make sure your honors and awards are featured on your web site, in company press releases, internal magazines and in new business proposals. Do something internally to celebrate, perhaps a special lunch or after-work event depending on how big a deal it is.

Honors are also great for internal communications. It reinforces for current employees what a great place your company is to work for and builds a reputation that will entice potential employees to want to work there as well. In certain sectors, hiring is getting competitive again and you might need to bump up the “sell factors” to convince prospects to join your company.

How to get it done?  A good practice is to put together a good target list at the beginning of the  year and work through that.

  • Look at what your peers and competitors are doing
  • Review the web site of your company’s professional associations
  • Look at the web sites of media that follow your industry and you’ll find either a list/section for awards to past features

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