Norman Wolfe Passes Away


Bob Cohn (left) with Norman Wolfe (right)

We lost a giant in the PR industry last week with the passing of Norman Wolfe, one of the founders of Cohn & Wolfe public relations.  I had the good fortune to work with Norman during my tenure with C&W in the early 90s.  I found him him be one of the most professional PR execs I ever met.

I’m sure many of my former colleagues have lots of great stories and memories of Norman (please share them here!), but I’ll share one. There was a time when I was working on a client that made some sort of feed supplement for turkeys. My cubicle was a mess of poultry industry magazines. Norman walked by one day, looked around and just asked, “Is this billable?” I said, “Yes, sir!” He said simply, “Good!” and kept on walking.”

I always marveled at how Norman balanced with his partner, Bob Cohn.  They were so different in style and personality and the type of work they enjoyed seemed very different.  I think that made for a great business combination.

The Atlanta Journal-Constitution’s Leon Stafford wrote a nice piece on Norman last week (  He references just a few of the projects Norman worked on including that he “worked behind the scenes on some of the metro area’s biggest public projects, including the creation of a fourth runway at Hartsfield-Jackson International Airport, the widening of Atlanta’s major interstates and efforts to win support for the construction of Ga. 400.”

Donna Imperato, Cohn & Wolfe’s current chief executive officer, said, “We were very saddened to hear of the passing of Norman Wolfe. Norm was a true visionary, baking branding and creativity into the DNA of the agency from the very start. He and Bob created a powerful consumer marketing agency that grew from Atlanta to New York and then went on to become a global leader.”




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