AJC’s Jennifer Brett Talks Events, PR, Her Buzz Column

This week, our media podcast focuses on the Atlanta Journal-Constitution’s Jennifer Brett. Brett writes the extremely popular and well-read PeachBuzz column for the paper.  It appears in the print edition and online.

jennifer brett 2We asked Brett how event planners and communicators can more effectively work with her to get their events into her column.

She walked me through what’s basically a “how to be successful with Jennifer” primer. Listen to the podcast for all the details:  https://soundcloud.com/mitchleffpr/mitchs-media-musings-podcast-with-jennifer-brett-atlanta-constitution

If you want to be successful with her, follow her instructions and you’ll learn:

  • What to pitch
  • When to pitch
  • What to include
  • What to leave out (very important!)
  • Tips for broader and more impactful stories

Reach Jennifer at jbrett@ajc.com, on Facebook at Jennifer Brett or on Twitter (@jenbrettajc).

Mitch Leff is The Atlanta PR Guy. He’s the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency.

Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook.

 

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