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Analysis: White House’s Sean Spicer Resigns

(12:30 p.m., 7/21/17) – News out this afternoon that White House Press Secretary Sean Spicer has resigned. It’s being reported that he was unhappy with the appointment of a new communications director, Anthony Scaramucci.

The Press Secretary role is particularly challenging, even more so with this administration’s history of leaks from within the WH.

It’s rare for a Press Secretary to last through a president’s four years, but they usually last a bit longer than just six months.

Spicer has maintained a much more adversarial relationship with the media than predecessors. Whether his demeanor was his own choice or dictated by the President is not entirely clear, but there’s certainly pressure to mirror your bosses opinions.

Being a spokesperson is sometimes like being a speechwriter. If a speechwriter doesn’t have the “voice” of their subject they can’t convey the right tone or message. If a spokesperson isn’t in on the meetings and the details, they can’t effectively answer the multitude of questions that are coming from the media.

There’s a difference between the person who’s the spokesperson and the person who’s crafting the messages. Sometimes that’s the same person, but in the WH it’s usually at least two people (if not more). The spokesperson is chosen based on their public speaking ability, poise under pressure, the ability to answer or not answer questions.

The rest of the team supports the spokesperson, crafting the messages, anticipating questions and preparing answers.

By all accounts, Spicer has put 200% of himself into this job. He’s clearly been passionate about his boss and believes in the mission. Everyone knows positions like this are incredibly demanding on your life, health and family.

So, who takes over the occasional press briefing? Probably Sarah Huckabee Sanders. Unfortunately, her performance hasn’t been very impressive to date. To be fair, that’s not entirely her fault. It’s clear in listening to briefings that she’s not in the loop on details of the President’s policies or thinking.

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“4 Questions Journalist Spotlight” with the AJC’s TV and Radio Reporter, Rodney Ho

Atlanta Journal-Constitution Reporter Rodney Ho

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Rodney Ho, reporter and blogger on all things TV and Radio for the Atlanta Journal-Constitution. Click here (http://tinyurl.com/ycr69nzw) to learn more about Rodney, what he does every day, and the coolest thing about him!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.
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“4 Questions Journalist Spotlight” with WSB Radio’s Monica Matthews

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Monica Matthews, host of WSB Radio Sunday morning “Monica Matthews Show.” Click here (http://tinyurl.com/ycolxkzw) to learn more about Monica, what she does every day, and the coolest thing about her!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.
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“4 Questions Journalist Spotlight” with Bret Love, Green Global Travel

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Bret Love, editor-in-chief of Green Global Travel and co-founder of Green Travel Media. Click here (http://tinyurl.com/y8jyf8wc) to learn more about Bret, what he does every day, and the coolest thing about him!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.

4 Questions Journalist Spotlight with Travis Taylor, wanderlust Atlanta!

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Travis Taylor, founder of wanderlust Atlanta, an Atlanta lifestyle blog for tourists, visiting and local! Click here (http://tinyurl.com/y7nkrdx5) to learn more about Travis, what he does every day, and the coolest thing about him!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.
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“4 Questions Journalist Spotlight” with Helena Oliviero, Atlanta Journal-Constitution

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Helena Oliviero, a feature writer for the Atlanta Journal-Constitution. Click here (http://tinyurl.com/ydhwps39) to learn more about Helena, what she does every day, and the coolest thing about her!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.
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“4 Questions Journalist Spotlight” with Rick Limpert, Sports/Tech Writer

This week our “4 Questions Journalist Spotlight” with Atlanta Daybook shines on Rick Limpert, a very prolific sports and technology writer. Click here (http://tinyurl.com/y7787b7g) to learn more about Rick, what he does every day, and the coolest thing about him!

And while you’re at it, go ahead and sign up for Leff’s Atlanta Media, our database of every journalist in metro Atlanta (www.leffsatlantamedia.com)!

Mitch Leff is the president of Leff & Associates Public Relations (www.leffassociates.com), an Atlanta-based PR agency. Leff also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts and sources.

Contact him at mitch@leffassociates.com, (404) 861-4769, on Twitter (@mitchleffPR), or on Facebook at Leff & Associates.
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